What is AIDA?
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process.
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process.
- A- Attention: First get their attention. Without attention, you can hardly persuade them of anything. You can get attention in many ways--a good way is to surprise them.
- I- Interest: Once you have their attention, sustain that attention by getting the other person interested.
- D- Desire: Once they are interested in you and what you have to say, then next step is to create a desire in them for what you want them to do.
- A(2)- Action: This is the magic stage when they take action on their desires and actually buy the product or agree to your proposals.
How to Use the Tool?
Here is an example of Van Cleef &Arpels to illustrate the AIDA.
A- Attention: In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.
I- Interest: This is one of the most challenging stages: You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their precious time understanding your message in more detail?
D- Desire: The Interest and Desire parts of AIDA go hand-in-hand: As you're building the reader's interest, you also need to help them understand how what you're offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.
A(2)- Action: Finally, be very clear about what action you want your readers to take.
Here is an example of Van Cleef &Arpels to illustrate the AIDA.
A- Attention: In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.
I- Interest: This is one of the most challenging stages: You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their precious time understanding your message in more detail?
D- Desire: The Interest and Desire parts of AIDA go hand-in-hand: As you're building the reader's interest, you also need to help them understand how what you're offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.
A(2)- Action: Finally, be very clear about what action you want your readers to take.
Key Points
Using it will help you ensure that any kind of writing, whose purpose is to get the reader to do something, is as effective as possible.
1. It must grab the target audience's attention, and engage their interest.
2. It must build a desire for the product offering, before setting out how to take the action that the writer wants the audience to take.
Check out Dr. Linda Ralston's e marketing blog, more ideas on AIDA.
Using it will help you ensure that any kind of writing, whose purpose is to get the reader to do something, is as effective as possible.
1. It must grab the target audience's attention, and engage their interest.
2. It must build a desire for the product offering, before setting out how to take the action that the writer wants the audience to take.
Check out Dr. Linda Ralston's e marketing blog, more ideas on AIDA.